SolaRack was founded in Southern California in early 2014. Prior to that, Netanel Levi, co-owner and CTO, had built a successful solar installation company from the ground up, and straight to the roof. By actively participating on every project, Netanel’s personal investment in the company was dynamic and his efforts fruitful. His many days on the roof installing solar by his crew’s side made him a strong believer in the need for quality product through impeccable workmanship.
At that same time, Moti Atia, co-owner and CEO of SolaRack, was out on the frontlines of the solar push, convincing homeowners and business owners alike to “go solar.” For Moti, it wasn’t always about closing deals, but in gaining the trust and confidence of his prospects and customers, and in absorbing all that he could about the industry.
Before long, the pair decided to combine their knowledge and expertise to form SolaRack. Their collective experience and knowledge produced concepts and products that are developed by installers for installers. With a mantra of “keep it simple,” the ultimate goal was to create products that minimize the amount of roof penetrations needed, reduce costs, and provide a universal solution all without sacrificing quality; All SolaRack products are manufactured using high quality materials and exceed industry standards.
Soon, installers from around the region understood the idea behind SolaRack’s innovative product line. Approximately 74% of installers surveyed favored the cost savings, ease of installation, and simplicity of SolaRack. And our customer base continues to grow as a result.